About Us

ASA Brand History

ASA Fasteners began as a story of resilience, driven by the determination of **Abdul Sattar Ayob**. After being wrongfully dismissed from his job, instead of letting the injustice defeat him, Abdul saw it as an opportunity. Armed with little more than courage and a dream, he started selling bolts and nuts from the back of his lorry. Those humble beginnings marked the start of something special.

Through sheer hard work, ASA Fasteners steadily grew, becoming a trusted name in Gauteng and beyond. Today, the company remains a family business, proudly run by Abdul’s sons, who are committed to honoring the values he lived by—integrity, dedication, and an unwavering focus on quality.

The company has grown, not just in size but in reputation, with clients in Limpopo, North West, and further afield. What started with a lorry full of bolts and nuts has evolved into a respected provider of fasteners, lighting, and electrical solutions. Despite the growth and his passing, the heart of ASA Fasteners remains the same—a business built on family, perseverance, and a passion for serving others.

About Us

🔌 Your One-Stop Electrical & Hardware Destination
At ASA, we provide a comprehensive range of electrical, lighting, and hardware solutions, ensuring that both professionals and DIY enthusiasts have access to high-quality products for every project.

💡 Trusted Brands & Quality Products

We proudly stock products from industry leaders such as Flash Components, Major Tech, Krilux, Ausma, Redisson, Crabtree, and Ruwag. Our selection includes lighting components, electrical essentials, and top-tier hardware like drill bits and accessories.

🌍 Locally Sourced & Direct Imports
To maintain affordability without compromising on quality, we import an exclusive range of products directly from China, while also supporting trusted South African suppliers. This balance ensures that we provide a competitive and diverse product selection.

🏆 Commitment to Excellence
At ASA, we are dedicated to delivering only the best products, backed by exceptional customer service. Whether you’re a homeowner, DIY enthusiast, or professional, ASA has the tools, materials, and expertise to help you get the job done right.

Who We Are

Dedicated to Your Electrical Needs

We’re a proudly South African supplier of reliable, everyday essentials — powering homes, trades, and businesses across multiple sectors.

Our Value

Commitment to Integrity and Innovation

We value reliability, knowledge, and service — supporting every customer   with the right tools to get the job done.

Vision

To supply quality solutions that power progress in every space.

Mission

To be South Africa’s go-to supplier for everyday essential lighting & hardware.

Our Footprint

Expanding Every Day, Serving You Better

Locally rooted. Nationally ready.

From walk-ins to wide-scale distribution, our reach continues to grow alongside the needs of our customers. Whether you're a contractor in need of reliable supply or a homeowner working on a weekend project, we’re here — with a well-stocked inventory and a service mindset that travels. Grounded in our community, we’re building a footprint that ensures convenience, consistency, and trust across South Africa.

Our Team

Meet the Experts Behind our Excellent Service

Behind our shelves is a skilled, passionate team that keeps the wheels turning and customer needs front and center.

Driven to connect you with the best product for your needs.

Sales

Specialists

Ready to assist with fast, friendly, and knowledgeable help.

Support

Superheroes

Keeping stock moving efficiently from back-end to checkout.

Operations

Officers

Leading with purpose, growth, and service-first principles.

Management

Masters

Certifications & Compliance

Built on Principles. Driven by Purpose.

Compliance is our standard, transformation is our goal.

We're proud to be a Level 1 BBBEE contributor, reflecting our commitment to ethical business, inclusive growth, and industry best practices. Beyond compliance, we believe in real accountability - in how we source, how we serve, and how we support the broader economy. With every transaction and partnership, we uphold standards that customers and communities can trust.

OUR HISTORY